September is South Africa Tourism Month

September has been declared South Africa Tourism Month to encourage domestic travellers to take South Africa holidays. Coinciding with the start of spring in South Africa, the campaign was launched on 27 August 2009 in Newtown, Johannesburg by South Africa’s Minister of Tourism Marthinus van Schalkwyk.

Van Schalkwyk highlighted the importance of domestic tourists on “the tourism industry and its competitiveness, as well as to local economic growth and job creation”. In 2008, South Africa’s rapidly growing tourism industry contributed R25.8-billion (US$3.3-billion) to the national GDP and provided approximately 7% of employment in South Africa. Local tourists accounted for 77%, of the 42.5-million tourists who travelled in South Africa during 2008.

The Sho’t Left billboard campaign aims to promote local tourism by generating awareness amongst local travellers on destinations within South Africa. The campaign is targeting Gauteng province which is South Africa’s greatest source of domestic tourists. SA Tourism has also created special offers with hotel groups, airlines and travel agencies for South Africans travelling on South Africa holidays to local destinations.

The campaign will culminate on 27 September with the celebrations planned around the country for World Tourism Day.

2 by 2 Holidays are specialists in South Africa holidays and other regional destinations including Namibia, Botswana, Zambia, Mozambique and Mauritius.
 

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